#353: Using Enterprise-Wide Data To Change The Business Of Retailing

<p><a href="https://www.linkedin.com/in/rschenker/" target="_blank">Richard&nbsp;Schenker</a> is the Founder &amp; Chief Customer Engagement Officer of <a href="https://loyalstrategyconsulting.com" target="_blank">Loyal Strategy Consulting</a> and he is also a seasoned loyalty executive who talks with experience about Enterprise-wide data utilisation (EWDU).&nbsp;</p> <p>We debate the difference between EWDU and customer-centric retailing and the interview reveals many aspects of EWDU in the retail environment.&nbsp;&nbsp;</p> <p>Richard&nbsp;explains how data insight drives price and promotional optimisation and can be deeply used for category protection, focusing also on product development or product delisting decision making.&nbsp;Richard&nbsp;also advises how data insight can be used in guerrilla marketing rather than blindly following a marketing campaign.</p> <p>Hosted by <a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/" target="_blank">Amanda Cromhout</a>.</p> <p><br></p> <p><strong>Show Notes :</strong></p> <p>1) <a href="https://www.linkedin.com/in/rschenker/" target="_blank">Richard Schenker&nbsp;</a></p> <p>2) <a href="https://loyalstrategyconsulting.com" target="_blank">Loyal Strategy Consulting</a></p> <p><br></p>