#35 From premium online CX to sky-rocketing Reordering Rates. Markus Fougstedt, Founder Carl Dagg.

LeWimLex episode 35 dips into the making of the leading Swedish premium umbrella brand Carl Dagg. Lena & Alex had the pleasure of interviewing Co-Founder and Partner Markus Fougstedt. Listen in to find out how Carl Dagg takes a different approach to branding and online customer experience that have resulted in astonishing customer loyalty and above-average re-order rates.