#341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself

<p><a href="https://www.linkedin.com/in/tjhai-a-eng-bba3b1b4/" target="_blank">Tjhai A Eng</a> is Head of Marketing &amp; Loyalty at <a href="https://www.matahari.com" target="_blank">Matahari Department Stores</a> in Indonesia.&nbsp;</p> <p>Matahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme.&nbsp;</p> <p>With over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic.&nbsp;</p> <p>A Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us.</p> <p>Listen to learn some incredible loyalty insights from Matahari Rewards in Indonesia.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/tjhai-a-eng-bba3b1b4/" target="_blank"><strong>Tjhai A Eng</strong></a></p> <p><strong>2) </strong><a href="https://www.matahari.com/promo/valentine/serba-di-bawah-149-000.html" target="_blank"><strong>Matahari Department Stores</strong></a></p>