#341: How to Use the Value Ladder to Scale Your Business From Free to Premium

<p dir="ltr"><strong>OVERVIEW:</strong></p> <p dir="ltr">"When the customer comes first, the customer will last." - Robert Half</p> <p dir="ltr"> </p> <p dir="ltr">Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the <em data-stringify-type="italic">Healthcare Boss Academy</em> podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder. </p> <p> </p> <p dir="ltr"><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Jason enumerates various products and services that are part of his Value Ladder.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The Value Ladder consists of low-level to high-level services. With each step up the value ladder, the higher the investment and the higher the value for the customers.</p> </li> <ul> <li dir="ltr" aria-level="2"> <p dir="ltr" role="presentation">The first step in Jason's Value Ladder is free services such as his Podcast and Newsletters.</p> </li> <li dir="ltr" aria-level="2"> <p dir="ltr" role="presentation">The second step is Jason's book, "Clinic Launch Secrets," launching soon.</p> </li> <li dir="ltr" aria-level="2"> <p dir="ltr" role="presentation">The third step is Jason's courses: Ketamine Academy, IV Therapy Academy, and the newly launched Med Spa Launch Academy.</p> </li> <li dir="ltr" aria-level="2"> <p dir="ltr" role="presentation">Jason and his team are working on tiers even higher than that, such as SEO tools.</p> </li> </ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">No matter the kind of business you own, always have free content or services available to your customers.  Jason recommends sharing free content on YouTube as it's the second-largest search engine and is run by Google. </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">As a