340: How Gabi Lewis dominated a $40 billion industry

<h2><span style="font-weight: 400;">Gabi Lewis, Co-Founder, The Magic Spoon</span></h2> <p><span style="font-weight: 400;">In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry. </span></p> <p><span style="font-weight: 400;">Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition.</span></p> <p><span style="font-weight: 400;">In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder. </span></p> <p><span style="font-weight: 400;">Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”.<br /> <br /> <span style="font-size: 18pt;"><strong>Key Takeaways<br /></strong></span></span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Lewis started Exo Protein, selling cricket protein bars</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Recognizing the paleo food trend and targeting that market</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Lewis got angel investors such as Tim Ferris and Nas</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">His decision to sell the company and launch Magic Spoon cereal</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The successful launch of Magic Spoon and the power of influencers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why product