#34 . Asket wants fashion customers to buy less to be successful. August Bard Bringéus, Co-Founder.

Lena Hackelöer & Alex Graf interview August Bard Bringéus, Co-Founder of Asket. The Swedish fashion brand takes a different approach to business success: they ultimately want everyone to buy less - and invest more into quality essentials...by Asket. August talks about their very beginnings and explains why wholesale doesn't work for them and what they use as their key differentiators to disrupt the wasteful fashion industry.