333: COOK Chief Exec: 'Business can be a huge force for good'

<div>"I see my job as being the guardian of COOK's values and purpose," says the company's Co-CEO, Rosie Brown. "To make sure that everybody in <a href="https://www.cookfood.net/">COOK</a> is living the values that were set out when he started the business."<br> <br> It is clear from listening to Rosie that the way COOK does business is just as important to her as making a profit, if not more so.<br> <br> In this episode of <a href="https://foodmatterslive.com/podcasts/series/career-conversations/">the Career Conversations podcast series</a>, she tells us how she ended up co-running the hugely popular frozen meals company.<br> <br> She tells host Elisa Roche she started life wanting to be a nurse, then moved into the political world, before deciding to join her brother Ed at COOK.<br> <br> Ed founded the business and Rosie joined three years later.<br> <br> They also work with another of their brothers. "We've always got on," she says.<br> <br> "I think it helps that Ed and I share values and have been completely united in our vision for COOK, not just in what we want to achieve but how we want to get there."<br> <br> Listen to the full episode to find out why Rosie believes business can be a force for good in the world, her secret to maintaining a company's values when you have 1,600 staff members, and how <a href="https://foodmatterslive.com/article/food-inflation-britain-fewer-vegetables-ignoring-expiry-dates/">the cost of living crisis</a> is affecting the business.<br> <br> <a href="https://foodmatterslive.com/live-event-series-careers/"><strong>Find out more about the up-coming Food Matters Live careers event series<br> </strong></a><br> <strong>Rosie Brown, Co-CEO, COOK<br> </strong><br> Growing up, Rosie Brown dreamed of a career in nursing, but a year into training she realised it wasn’t for her. Then she worked in the City. Another mistake. <br> <br> Aged 25, she joined her brother Ed’s new frozen meals business – COOK. Together, the siblings built it into a £100m company, with nearly 90 stores, hundred