#333: Building Customer-Centric Brands, Sustainability and Loyalty in the UAE

<p>This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving customer loyalty.</p> <p><a href="https://www.linkedin.com/in/mariagedeon/">Maria Gedeon</a> is a retail, destinations, and entertainment executive, with 20 years of experience building global brands here in the Middle East and North Africa.</p> <p>Maria is also a Board Member of the Marketing Society, and she has worked on a number of high-profile loyalty programs here in the UAE.&nbsp;</p> <p>Listen to hear Maria's passion for brands and sustainability, as well as her belief in the importance of “Customer Performance Indicators” - a fascinating change of focus and an idea that is relevant for loyalty marketers worldwide.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/mariagedeon/">Maria Gedeon</a></p> <p>2) <a href="https://gedeonmohr.com/">Gedeon Mohr &amp; Partners</a></p> <p>3) <a href="https://hbr.org/2020/04/the-most-important-metrics-youre-not-tracking-yet">Article: The Most Important Metrics You’re Not Tracking (Yet)</a></p>