#326: South Africa’s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout

<p><a href="https://www.linkedin.com/in/melanie-van-rooy-78890878/">Dr Melanie van Rooy</a> is Head of Marketing at <a href="https://clicks.co.za/">Clicks</a>, South Africa’s leading pharmaceutical retailer.&nbsp;&nbsp;</p> <p>Its loyalty programme is <a href="https://clicks.co.za/clubCardPage">Clicks ClubCard</a> and is the oldest retail loyalty programme in South Africa.&nbsp;&nbsp;</p> <p>Not only is it 27 years old, but Clicks ClubCard is for the 4th time, the most used loyalty programme by South Africans, according to the Truth &amp; BrandMapp annual Loyalty Whitepaper.</p> <p>Dr Melanie talks through Clicks ClubCard’s heritage and how it remains relevant with a focus on simplicity, value, and convenience.&nbsp;&nbsp;</p> <p>The loyalty KPIs are impressive versus global standards.&nbsp;&nbsp;</p> <p>This is a solid case study of a loyalty programme delivered exceptionally well and remaining relevant over the test of time.</p> <p>Hosted by Amanda Cromhout.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/melanie-van-rooy-78890878/">Dr Melanie van Rooy</a></p> <p>2) <a href="https://clicks.co.za/">Clicks</a></p> <p>3) <a href="https://clicks.co.za/clubCardPage">Clicks ClubCard</a></p> <p>4) <a href="https://leaflet.clicks.co.za/clicks/live/-clicks-clubcard-issue-11-2022pdf/?page=1">Clicks ClubCard Magazine</a></p> <p>5) <a href="https://galas.fm/episode/17427138-1262-5138-83ef-eda46c185df6">Feedback Link</a></p>