325 - Discover and Monetize Your #CoreBrandIdentity with Mark Drager

<p dir="ltr">If you’re here, I know you want to sell more. And whether you are an entrepreneur or sales professional, you care about growing your client base and the brand and reputation you’re building in your space. </p> <p dir="ltr">Today I’m going to introduce you to someone who has recently become a great friend of mine and someone I have tons of respect for in the business space. Mark Drager was introduced to me a while back by our mutual friend Bo Hawkins, and I was honored to go on his show “How to Sell More”. </p> <p dir="ltr">In getting to know him, Mark has this concept he calls #CoreBrandIdentity that I thought was brilliant and can be applied to help you amplify your brand and sales whether you’re in corporate or an entrepreneur. </p> <p dir="ltr">Mark Drager is the Founder and CEO of SalesLoop, which has won 32 industry awards and produced $14 million in content. He’s also a father of four who has had offbeat adventures including having a Boeing 737-800 for the day (twice!), a heated encounter with a billionaire, and even shedding 70 lbs in his late 30s.</p> <p><strong> </strong></p> <h3 dir="ltr">Show Notes:</h3> <p dir="ltr">[4:13] - Mark shares the reason behind jumping into entrepreneurship.</p> <p dir="ltr">[6:50] - When his daughter was born, Mark was a young risk-taker and quit his job.</p> <p dir="ltr">[8:14] - Mark describes the successes in a short time, including 2 million dollars in revenue.</p> <p dir="ltr">[9:52] - When he started, he wasn’t considered an entrepreneur. He was called a small business owner and the stakes were really high.</p> <p dir="ltr">[11:08] - When Mark realized the mindset shift he needed to make, sales became easier.</p> <p dir="ltr">[12:12] - In the beginning, he felt that he was not a good people manager. Now he knows how important it is.</p> <p dir="ltr">[14:56] - When it comes to enneagrams, Mark is surprisingly the least likely to be an entrepreneur.</p> <p dir="ltr">[16:30] - When you strip down what you are for everyone else, you should be left with who yo