#320: The Stories CEOs Are Telling That Prevent Sales

<p><span style="font-weight: 400;">Alice Heiman, host of the new podcast</span> <em><span style="font-weight: 400;">Sales Talk for</span></em> <span style="font-weight: 400;">CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times.</span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit</span> <a href="http://businessofstory.com/"><span style= "font-weight: 400;">businessofstory.com</span></a> <span style= "font-weight: 400;">to get in touch.</span></p> <p> </p>