32. Marketing to Turn Prospects Into Promoters

<p><strong>Your patrons are as much a part of your marketing team as your marketing director.&nbsp;</strong></p> <p><span style="font-weight: 400;">Most people think of marketing as just their logo, business cards or a sign on the side of their truck (and maybe, if we&rsquo;re lucky, their website too). While those are indeed important and essential marketing assets, they&rsquo;re not what builds the reputation of your company.&nbsp;</span></p> <p><span style="font-weight: 400;">Your ability to effectively communicate with your prospects and customers directly influences their happiness with your end product. So, how can we adjust our communication and marketing to exceed customer expectations and send a clear message of excellence to our audience?</span></p> <p><span style="font-weight: 400;">For a fully-formtted article version of this episode, head over to our website: <a class="components-external-link edit-post-post-link__link" href="https://mayecreate.com/?post_type=podcast&amp;p=34760" target="_blank" rel="external noreferrer noopener"><span class="edit-post-post-link__link-prefix">https://mayecreate.com/blog/podcast/</span><span class="edit-post-post-link__link-post-name">marketing-to-turn-prospects-into-promoters</span><span class="edit-post-post-link__link-suffix">/</span></a></span></p>