#319: Arsenal Football Club's Loyalty Program (Short Summary Show)

<p><a href="https://www.arsenal.com/"><strong>Arsenal</strong></a> is one of the most successful football clubs in English football history, and in 2021, it became the first UK Premier League team to create a loyalty programme, designed to build the connection between the Club and its fans&nbsp;between games.</p> <p>Listen to hear our short summary of our fascinating 2021 interview with Arsenal's Senior Loyalty Manager, <a href="https://www.linkedin.com/in/karendumbrell/"><strong>Karen Dumbrell</strong></a>, who manages the &nbsp;"<a href="https://www.arsenal.com/myarsenalrewards"><strong>My Arsenal Rewards</strong></a>" program, which was already delivering exciting benefits for fans as well as commercial and operational benefits for the Club.</p> <p>Listen to hear some insights on the power of building a loyalty programme that truly puts its fans at its heart.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/karendumbrell/"><strong>Karen Dumbrell Senior Loyalty Manager at Arsenal FC</strong></a></p> <p><strong>2) </strong><a href="https://www.arsenal.com/"><strong>Arsenal Football Club&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://www.arsenal.com/myarsenalrewards"><strong>My Arsenal Rewards</strong></a></p> <p><strong>4) </strong><a href="https://letstalkloyalty.com/159/"><strong>#159: Sports Loyalty - Innovation with UK Premier League Football Club Launch of "My Arsenal Rewards"</strong></a></p> <p><strong>5) </strong><a href="https://galas.fm/episode/cce4dcdd-4056-51e4-9000-7d9ecd07b7c6"><strong>Feedback Link</strong></a></p>