#318: The One Narrative Framework You Need for Effective Business Storytelling

<p><span style="font-weight: 400;">Dr. Randy Olson and Park Howell, co-authors of the new book</span> <em><span style= "font-weight: 400;">The Narrative Gym for Business</span></em><span style="font-weight: 400;">, explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers.</span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit</span> <a href="http://businessofstory.com/"><span style= "font-weight: 400;">businessofstory.com</span></a> <span style= "font-weight: 400;">to get in touch.</span></p>