#315: Loyalty Insights from Air France - KLM's Flying Blue Program

<p><a href="https://www.linkedin.com/in/benlipsey/" target="_blank">Ben Lipsey</a> is the Senior Vice President of Customer Loyalty for <a href="https://www.airfranceklm.com/en/our-strengths/flying-blue">Flying Blue</a>, from the <a href="https://www.airfranceklm.com/en">Air France - KLM group</a>, one of the world's best-known and best loved frequent flyer programs.&nbsp;</p> <p>Ben is a self-confessed loyalty geek his whole life, having initially joined the industry as an intern with Air Canada!</p> <p>Now based in Europe, Ben shares some of the challenges and solutions developed for Flying Blue members, such as ways to address the concerns around sustainability that have become such a dominant part of the conversation for passengers in Europe.</p> <p>Ben also shares some of the customer psychology and economic differences that are important to understand in order to run a successful airline loyalty program in Europe, compared with North America. We also touch on some of the opportunities that Web 3.0 offers.</p> <p>Enjoy this fascinating insight into the Flying Blue program.</p> <p><strong>Show Notes:</strong></p> <p>1)<strong> </strong><a href="https://www.linkedin.com/in/benlipsey/" target="_blank">Ben Lipsey</a>, Senior Vice President of Customer Loyalty for Flying Blue</p> <p>2) <a href="https://www.airfranceklm.com/en">Air France - KLM Group</a></p> <p>3) <a href="https://www.airfranceklm.com/en/our-strengths/flying-blue">FlyingBlue</a></p> <p>4) <a href="https://galas.fm/episode/55e58b39-c9b7-5b53-9a54-2097baae75d4">Feedback Link</a></p>