312: Peter's Yard co-founder on the power of a strong plan

<div>"I've always been driven, not by wealth, but by a desire to make a difference."<br> <br> Wendy Wilson-Bett is the co-founder of <a href="https://www.petersyard.com/">Peter's Yard</a>, the food company that makes sourdough treats, most-famously their sourdough crackers.<br> <br> Her career has seen her working for some of the biggest food brands in the world, and her story of launching Peter's Yard is one of perseverance.<br> <br> She discovered a baker making the crackers whilst touring Sweden and approached him about working together to take the product to the UK.<br> <br> Now, 12 years after the brand was first launched, Peter's Yard has been bought by a bigger company, potentially helping the business to grow even further.<br> <br> Despite the timescales involved in the journey, Wendy says she does not regret a thing mainly because: "I love what I do."<br> <br> She is a big advocate of having a solid plan if you want to achieve success, something she says comes from her time working at big companies: "I don't think you can work in marketing in a big corporation and not believe in the strength of having a plan."<br> <br> Wendy is at the top of her game when it comes to food and drinks businesses and she has some incredible advice for anyone considering a similar career path. <br> <br> She recommends contacting a group called <a href="https://youngfoodies.co.uk/">Young Foodies</a>, which provides support and a sense of community for food and drinks start-up founders.<br> <br> She also strongly believes that you should try to find a job you are proud of doing and that you believes, in otherwise, she says, you will not stick with it.<br> <br> <strong>Wendy Wilson-Bett, Co-founder, Peter's Yard<br> </strong><br> Wendy Wilson-Bettn loves developing brands, businesses and people.<br> <br> For 22 years she worked at <a href="https://www.cadbury.co.uk/">Cadbury Schweppes</a> in Brand Management, Category Management, Innovation and General Management. Her last role was Global Commercial Capability Director on the C