311: Building A Brand Strategy with Lyss House

<p><span style="font-weight: 400;">Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Who are you?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Who are you not?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What do you do?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What do you not do?</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">As a past designer, Lyss can agree that designing is fun – but, we can’t build a house without building the foundation first. We also discuss why it’s important to be true to who you are because your audience will be able to tell if you are authentic.</span></p> <p> </p> <p><span style="font-weight: 400;">I have worked with Lyss over the past year and would recommend her to anyone who needs help with their branding strategy.</span></p> <p> </p> <p><span style="font-weight: 400;">Connect with Lyss:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/lysshouse/"><span style= "font-weight: 400;">Instagram</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://lysshouse.com/"><span style= "font-weight: 400;">lysshouse.com</span></a></li> </ul> <p> </p> <p><strong>Get Your Free Audio Copy of You Are the Brand Today!</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get the audiobook version of "You Are The Brand" absolutely free:</span> <a href= "http://www.mikekim.com/yatbaudio"><span style= "font-weight: