310: Are We Ready For The End Of Covid

<p>Depending on your industry, times have been tough in sales.  We see the Japanese Government trying to resuscitate the inbound tourism industry to increase jobs and revenues to gather more tax income.  They are about to open the economy right up to stimulate business.  Domestic tourism is worth about three times as much as foreign tourism contributes to the economy. There is a big kick opportunity there once Covid allows us all to travel more freely within Japan. Capital expenditures have been put on hold, as companies worry about the future of the economy.  The weak currency self-selects winners and losers, so consumer spending may be impinged by inflation concerns.  The kick on effect is felt across a broad range of businesses and so this may be an impediment to them opening up their purses and spending.  Worries about a pending global recession driven by the war in Ukraine, energy shortfalls and supply chain issues, may also have company leaders thinking they shouldn’t start spending again and just wait and see.</p> <p> </p> <p>Very few salespeople have been super busy over the last couple of years and most have been living a hard scrabble to produce results.  This impacts our positivity and mental state about what is possible.  We have also seen the numbers of active clients decrease and the volume of business deteriorate.  Covid has shrunk our world and our mentality – we are mostly living small these days. </p> <p> </p> <p>How do we adjust to a post-Covid world?  Let’s be clear, the future isn’t great, as we will be alternating between bouts of the flu and Covid every year.  Just like the flu, Covid will be killing off older people every year and weeks of productive work will be lost as people have to recover.  Our clients will be cautious about any emergence from Covid and will be expecting the worst to happen.  They have been conditioned to live small too.</p> <p> </p> <p>We can expect that there will be pockets of client spending available to us as salespeople and our key job is going to be to identity