#308: Rewards - Monetary or Non-Monetary? Insights from the Loyalty Science Lab

<p>There are fundamental differences between monetary and non-monetary rewards that loyalty industry professionals really need to understand. And that's exactly what this episode of <a href="https://letstalkloyalty.com/" target="_blank">Let's Talk Loyalty</a> explains.&nbsp;</p> <p><a href="https://www.linkedin.com/in/yupingonline/" target="_blank">Professor Yuping Liu-Thompkins</a> joins us today to explain the key differences between these two types of rewards, and when you might use one form of reward versus the other in your loyalty program.</p> <p>Yuping is the Founder and Director of the <a href="https://www.linkedin.com/company/loyalty-science-lab/" target="_blank">Loyalty Science Lab</a>, and she is extremely passionate about identifying and researching key topics around customer loyalty to help support and guide our industry in creating compelling and effective programs.</p> <p>I really hope you enjoy today’s conversation with Dr Yuping Liu-Thompkins, discussing the key differences between monetary and non-monetary rewards.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/yupingonline/"><strong>Professor Yuping Liu-Thompkins</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/company/loyalty-science-lab/"><strong>Loyalty Science Lab - LinkedIn page</strong></a></p> <p><strong>3) </strong><a href="https://loyaltysciencelab.medium.com/"><strong>Loyalty Science Lab Medium website</strong></a></p> <p><strong>4) </strong><a href="https://letstalkloyalty.com/122/"><strong>LTL Episode #122: Loyalty Science Lab Insight</strong></a></p> <p><br></p>