#307: How You Build Trust With Your Brand Storytelling

<p><span style="font-weight: 400;">Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  <em>Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap</em>, explores how to build trust with your brand storytelling.</span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit <a href="http://businessofstory.com/">businessofstory.com</a> to get in touch.</span></p> <p> </p>