305: Sell More by Finding the “Buy Button” in Customers’ Heads

<p>Could ethically “hack” the minds of your customers and prospects to persuade them to take action?</p> <p>It’s not some kind of magic or marketing trick. I’m talking about triggering a response in someone by triggering a response in their primal or reptilian brain.</p> <p>Patrick Renvoise of <a href="https://www.salesbrain.com/" target="_blank" rel="noopener">Salesbrain.com</a> is a neuromarketing specialist, he’s the author of his recently released book - <a href="https://amzn.to/2A44E9x" target="_blank" rel= "nofollow noopener"><em>The Persuasion Code</em></a>, and <a href= "https://www.youtube.com/watch?v=_rKceOe-Jr0" target="_blank" rel= "noopener">his TEDx talk</a> has more than 140,000 views.</p> <p>Patrick argues that we basically have two systems competing in our head. Our 500 million year old primal brain, and our more modern rational brain.</p> <p>And however rational we think we are, it’s that ancient, self-centered, emotional, visual, primal brain that really drives decision making.</p> <p><em><a href= "https://nickloper.lpages.co/leadbox/143432753f72a2%3A12b7a20bab46dc/5762865315184640/" target="_blank" rel="noopener">Click here to download Patrick’s modern marketing techniques to ethically make more sales by stimulating your customers' primal brain from this episode</a>.</em></p> <p>In this episode, you’ll learn how, as entrepreneurs, marketers, and side hustlers, we can tap into that ancient “buy button” to be more persuasive.</p> <p>Tune in to hear how to more clearly explain the value proposition, and ultimately make more sales and grow your business.</p> <p>Patrick breaks down the 6 stimuli that matter to the primal brain, and how you can work your marketing techniques around these “triggers”, which are:</p> <ol> <li><strong>Personal</strong> – Patrick explains how certain words in your sales copy can trigger a person’s “Buy button” and stimulate the response you’re aiming for.</li> <li><strong>Contrast</strong> – He explains why it’s important to show customers a contract between you and your