#305: Changing Customer Loyalty - Insights Post Pandemic from Kobie Marketing

<p>This episode features some fascinating research that was conducted with US consumers in early 2022, to understand how consumers motivators have changed as we slowly emerge from the global pandemic.</p> <p>Listen to learn why we buy, why we advocate for brands, and of course why we stay – with a particular focus on some critical differences between the expectations of emotionally-connected customers, compared with NON emotionally connected customers.</p> <p>Joining me to share these learnings is <a href="https://www.linkedin.com/in/marthaecohen/">Martha Cohen</a>, Vice President of Client Services at <a href="https://kobie.com/">Kobie Marketing</a>.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://kobie.com/"><strong>Kobie Marketing</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/marthaecohen/"><strong>Martha Cohen</strong></a></p> <p><strong>3) </strong><a href="https://thewisemarketer.com/research/kobie-marketing-previews-2022-consumer-research-findings/"><strong>Kobie Marketing Previews 2022 Consumer Research Findings</strong></a></p>