303 - How to Get Amazing PR with Alessandra Pollina

<p dir="ltr">Any time we have a conversation on the She Sells Radio podcast about PR, I get so many questions from the audience and feedback that this is something you want to know more about, so today I am SO excited to bring you a real expert on this topic, Alessandra Pollina.</p> <p dir="ltr">Alessandra Pollina is the founder and owner of Quotable Media Co., a PR agency and media company that celebrated 10 years in business in 2022. She attended Boston University’s College of Communication where she obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own company, a full-service boutique PR and marketing agency, in 2012 at just 23 years old. </p> <p dir="ltr">She is also the founder of the Female Founders of Boston networking group which aims to bring like-minded entrepreneurs and business owners together, as well as Quotable: A Female Millennial Entrepreneur Podcast, inspired by the group but with an international reach, and Quotable Magazine, a print and online platform for expanding the visibility of female entrepreneurs. The podcast and magazine make up the media arm of her company, which also works to further boost female entrepreneurs through an annual launch grant and online PR education programs.</p> <p><strong> </strong></p> <h3 dir="ltr">Show Notes:</h3> <p dir="ltr">[3:20] - When you really stand behind the amazing work you do, it comes through in your outreach and media attention.</p> <p dir="ltr">[5:42] - Look at your social media presence and see which pieces are coming through. Is your personal brand showing up?</p> <p dir="ltr">[7:36] - The most important thing is to keep in mind why you started your business and why you care about what you do to begin with.</p> <p dir="ltr">[9:18] - If you don’t put yourself out there, what o