301: What's the Difference Between A Thought Leader, Expert, and Influencer

<p><span style="font-weight: 400;">This is a quick but important episode if you work in the personal branding space. In this solo episode, I break down the difference between a thought leader, expert, and influencer by loosely describing an X-Y axis graph. The left side is labeled “followers” and the bottom is labeled “expertise.”</span></p> <p> </p> <p><span style="font-weight: 400;">Most people in the personal branding space are “experts” and rely solely on word-of-mouth advertising. By the end of this episode, you will know where you stand on the graph and what you need to do to make your way to the top right corner!</span></p> <p> </p> <p><strong>Get Your Free Audio Copy of You Are the Brand Today!</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get the audiobook version of "You Are The Brand" absolutely free:</span> <a href= "http://www.mikekim.com/yatbaudio"><span style= "font-weight: 400;">mikekim.com/yatbaudio</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Get details on the physical book:</span> <a href="http://youarethebrandbook.com/"><span style= "font-weight: 400;">youarethebrandbook.com</span></a></li> </ul> <p> </p> <p><strong>Connect with Me on Social:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.instagram.com/mikekimtv/"><span style= "font-weight: 400;">Instagram</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/mikekimtv"><span style= "font-weight: 400;">LinkedIn</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/mikekimtv/"><span style= "font-weight: 400;">Facebook</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/mikekimtv"><span style= "font-weight: 400;">Twitter</span></a><span style= "font-weight: 400;"> </span></li> <li style="