#30 - The Basics of Branding with Alexis Campbell

<p>Are you just a little bit confused as to what the F a brand is. It's a HUGE buzzword these days, but it can really feel like an abstract concept. Plus, it’s way more involved than just your colors and your fonts.</p> <p>In today’s episode of the Wealthy Coach Podcast, we are diving into the basics of branding where I'm interviewing branding expert, Alexis Campbell.</p> <p>We discuss:</p> <ul> <li>what a brand is and why you need one</li> <li>the importance of starting with the non-visual aspects of your brand before deciding colors and fonts</li> <li>how to bring authenticity into your business</li> <li>why you need a brand photo shoot and how to plan one</li> </ul> <p>Alexis is the lead designer and founder of Luxe creative studios for over a decade. She has worked in the world of beauty and media communications as a professional makeup artist and blogger, and that world of intense brand campaigns and social media marketing. She honed her skills in graphic design, brand photography and website design. She retired from the beauty industry in 2017 and focused her efforts on helping other female entrepreneurs craft banging brands. She took everything she knew about marketing &amp; branding to support ambitious women through the power of a brand makeover.</p> <p>Get Alexis's Brand Shoot Checklist: <a href="http://bit.ly/37PLiCV">http://bit.ly/37PLiCV</a></p> <p>Connect with Lex on Instagram <a href="https://www.instagram.com/lexcreativestudios/">instagram.com/lexcreativestudios/</a></p> <p>Get your group program to market and make you money in the next 30 days! If you want to learn how to launch a group program, my Group Program Masterclass is right for you! Find out more here: <a href="https://kendraperry.net/group-programs">https://kendraperry.net/group-programs</a></p> <p>We would LOVE if you showed your love for this episode by leaving us a 5-star review! Not sure how? Here's a few ways to do it..</p> <p>1) How to leave a 5-star review from your iPhone: <a href="https://www.loom.com/share/b187ff4fbfbf4b