3 Dream Customer Criteria (To Increase Cashflow)

<p><span style="font-weight: 400;">There are a few hedges I build around my business to make sure I'm only pitching the DREAM customer, and not the 'Could Be' customer... This is one of the most simple tweaks to increase my bottom line…</span></p> <p><span style="font-weight: 400;">So how do you speed up your sales cycle? How do you find a customer that will have immediate success from your services?</span></p> <p><span style="font-weight: 400;">These are the questions you need to ask because that’s what makes YOUR business successful. </span></p> <p><span style="font-weight: 400;">This is super important! When you figure out how to find your dream customer, you WILL see increased cash flow and a faster sales cycle.</span></p> <p><span style="font-weight: 400;">In this episode, I will share some of my own strategies that help me target my dream customers. I know these tips and tricks can help you too.</span></p> <p><span style="font-weight: 400;">In fact, this episode is a course in and of itself, so do listen to it a couple of times. You can also find a more detailed story in Russel Brunson’s book</span> <a href="http://expertsecrets.com/"><span style= "font-weight: 400;">Expert Secrets</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Ready? Press play!</span></p> <p><strong>Key takeaways:</strong></p> <ul> <li><span style="font-weight: 400;">It’s important that you actually LIKE your customers (01:00)</span></li> <li><span style="font-weight: 400;">Writing for Russell on market selection and positioning (03:44)</span></li> <li><span style="font-weight: 400;">A market and a customer are NOT the same things (07:25)</span></li> <li><span style="font-weight: 400;">The criteria that make someone a dream customer (10:45)</span></li> <li><span style="font-weight: 400;">Who are the customers you shouldn’t be selling to (15:37)</span></li> <li><span style="font-weight: 400;">The personality type who is the easiest to convert (19:34)</span></li> <li><span style="font-weight: 400