297 | Building a Handmade Food & Beverage Brand with Ashleigh Evans, InBooze

<p dir="ltr">Just follow your instincts that seems to be the thread throughout today's podcast episode. <a href= "https://www.prooftoproduct.com/papercamp">Paper Camp</a> alum, Ashleigh Evans of <a href="https://inbooze.com/">InBooze</a>, joins me to talk about how she started a handmade, locally sourced food and beverage brand from her home in 2018.</p> <p dir="ltr">Her company has since expanded into a team working out of a commercial kitchen, warehouse, and a retail space, and they ship products to stores nationwide.</p> <p dir="ltr">On today's episode, we talk about regulatory requirements for the food and beverage industry, why you need trusted mentors surrounding you as you're building a business, and she shares a fun story about how being included in Oprah's stocking stuffer guide crashed her website.</p> <p dir="ltr">This episode is brought to you by our <a href= "https://www.prooftoproduct.com/emailmarketing">Email Marketing For Product Makers</a> guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.  </p> <p dir="ltr">If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This <a href= "https://www.prooftoproduct.com/emailmarketing">tool</a> and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.  </p> <p dir="ltr"><a href= "https://www.prooftoproduct.com/emailmarketing">DOWNLOAD NOW</a></p> <p dir="ltr">You can view full show notes and more at <a href= "https://www.prooftoproduct.com/297" target="_blank" rel= "noopener">www.prooftoproduct.com/297</a></p> <p> </p>