#296: Find Your Capital-S Story and Communicate the Value of Your Business Through Effective Storytelling with Paul Furiga

<p>“Some are born great, some achieve greatness, and some hire public relations officers.”</p> <p>– Daniel J. Boorstin</p> <p> </p> <p>Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades’ worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. Tune in until the end and gain free access to a chapter of Paul’s book!</p> <p> </p> <p><strong>3 KEY POINTS:</strong></p> <ol> <li>A well-shared story syncs the brains of the storyteller with the listeners.</li> <li>Explain your story in layman’s terms to attract those outside your profession.</li> <li>Tell people how your unique value is going to change their lives.</li> </ol> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li>He spent about 20 years in Journalism, wrote about 10,000 stories, and edited another 10,000.</li> <li>Along with his Journalism experience, he learned the value and skill of Storytelling.</li> <li>Paul worked in his friend's PR Firm. He said it was similar to getting an advanced degree in marketing and PR.</li> <li>He started his own Public Relations Firm in 2002, where he used everything he learned about Storytelling, Journalism, and working with great brands.</li> <li>Advertising vs Public Relations analogy: <ul> <li>Advertising is when you come into the office the morning after your big date and you tell everybody how great you were.</li> <li>PR is when you come into the office the morning after your big date and your date tells everybody how great you are.</li> </ul> </li> <li>With a well-shared story, the storyteller’s and listeners' brains sync up in terms of brain activity.</li> <li>Paul and his company practice a 21st Century practice abbreviated as P.E.S.O. - Paid, Earned, Shared, Owned. Every healthcare client Paul works with needs these four categories of c