295: How Savvy Events Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

<p><span style="font-weight: 400;">In this episode we speak with</span> <span style="font-weight: 400;">DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. With an MBA from Cal State San Bernardino and BA in Communications from Howard University, DeNeitra has used her creativity and grit to climb to the top of the events industry. She’s a regular on the BizBash 500 list of the nation's most influential event planners and works closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and HP, among others.</span></p> <p><span style="font-weight: 400;">In today’s episode, you’ll hear how when the events business was shut during the Pandemic, she pivoted her business to custom mailers. Her clever thinking, creative problem solving and ideation led her to scale her business to a 7-Figure Business.</span></p> <p><span style="font-weight: 400;">In this episode DeNeitra shares:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she made her first custom mailer during the pandemic and created a whole new division in her business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she structures her pricing to make sure she is fairly compensated</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she’s expanding her business and team to incorporate both event production and creative mailer production a</span><span style="font-weight: 400;">nd so much more!</span></li> </ul> <p><span style="font-weight: 400;">Check out this episode and others on</span> <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t"><span style="font-weight: 400;"> Spotify</span></a><span style="font-weight: 400;">, and</span> <a href="https://www.youtube.com