292: Be Bullet Proof Against Criticism Of Your Follow-up

<p>The phrase “I was ghosted” is a new addition to the sales lexicon but the problem is ancient.  You meet someone at a networking event, have a positive conversation and then you follow up with them.  Your email goes nowhere and all you get is crickets.  So you send it again as a forward, so that the previous one is there in the thread as a subtle shaming reminder “hey, I wrote to you, but you haven’t answered me yet”. More crickets.  What do we do in these cases?</p> <p> </p> <p>Being old school, I like the phone.  I prefer to speak with people, but in the modern world, getting anyone on the phone, has become harder and harder. Also, I observe like some sort of amateur anthropologist, that the younger generation have become more text based.  The reason for this is the low confrontation element through using text.  It gives the other party the escape route of just not replying and ghosting you. No sales come from this approach though. </p> <p> </p> <p>Also, I get a truckload of emails and messages on various social media everyday and so does everyone else.  Sometimes my computer screen top right hand corner will whiz in a notification that so and so has contacted me and in two seconds it has gone and I have missed it, because I was concentrating on some work I was doing.  Then begins the search for which social media platform that message came from, wasting an enormous amount of my time.  I hate that.</p> <p> </p> <p>Anyway, are they not replying because what they told me at the event was total crap and they are ghosting me?  Or are they like me, drowning in a tsunami of information inputs from the different sources hammering us all day long?  I always work on the assumption of the latter and I keep trying to make contact.  The risk here is you become annoying and start to create flesh wounds to the brand.  We get spam emails and notifications all the time, so we don’t like it and the temptation of the potential buyer is to see our correspondence as spam and start becoming upset about it.</p> <p> </p> <p>In the