291. Online Personal Training: How To Price Your Packages

<p><span style="font-weight: 400;">So, I just got off a call with Alex... A personal trainer that has been in the industry for just over 3 years.</span></p> <p> </p> <p><span style="font-weight: 400;">And he was frustrated as he doesn't know how much to charge for his coaching packages.</span></p> <p> </p> <p><span style="font-weight: 400;">Scrolling through Instagram we find more “online coaches” than you can poke a stick at, that are selling super cheap programs (like $50 for 12-weeks).</span></p> <p> </p> <p><span style="font-weight: 400;">And if you’re like me, you ONLY want to be coaching clients that are truly committed. And not just looking for the cheapest options.</span></p> <p> </p> <p><span style="font-weight: 400;">This is why I recommended to Alex to charge MORE… so then he can get MORE clients.</span></p> <p> </p> <p><span style="font-weight: 400;">Sounds backwards doesn't it?!</span></p> <p> </p> <p><span style="font-weight: 400;">You see…</span></p> <p> </p> <p><span style="font-weight: 400;">All of a sudden we had an army of newly qualified PT’s competing for the same customers as you…</span></p> <p> </p> <p><span style="font-weight: 400;">Most of them…</span></p> <p> </p> <p><span style="font-weight: 400;">Still learning the ropes and not confident to charge properly, driving down the costs of PT and people expectations of what to pay, eroding the prices of experienced PT’s with them</span></p> <p> </p> <p><span style="font-weight: 400;">(I hope you’ve not dropped your prices to compete with them? Or at the very least, it hasn’t shaken your confidence to charge more, has it?)</span></p> <p> </p> <p><span style="font-weight: 400;">Conversely…</span></p> <p> </p> <p><span style="font-weight: 400;">While this has all been going on?</span></p> <p> </p> <p><span style="font-weight: 400;">We’ve seen an explosion in online training!</span></p> <p> </p> <p><span style="font-weight: 400;">People who are more than happy to pay a couple of hundred bucks or a few thousand for fitness coaching who are happy