#284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers

<p>Today we are hearing from the iconic "<a href="https://www.shell.us/motorist/ways-to-save/fuel-rewards-program.html">Fuel Rewards</a>" program from <a href="https://www.shell.us/">Shell</a> in North America.</p> <p>With almost 30 million members, and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings.</p> <p>To celebrate their ten-year anniversary, Shell’s Fuel Rewards program recently launched 10 months of exciting new ways to save, and also new ways to win.</p> <p>Listen to this episode to hear all about the latest from Shell's <a href="https://www.linkedin.com/in/chris-suess-b3532810/">Chris Suess</a>, Head of Loyalty and CRM, and <a href="https://www.linkedin.com/in/ebruak/">Ebru Ak</a>, US Loyalty, and CRM Co-ordinator.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1.) </strong><a href="https://www.shell.us/motorist/ways-to-save/fuel-rewards-program.html"><strong>Shell "Fuel Rewards"</strong></a></p> <p><strong>2.) </strong><a href="https://www.linkedin.com/in/chris-suess-b3532810/"><strong>Chris Suess, Head of Loyalty</strong></a></p> <p><strong>3.) </strong><a href="https://www.linkedin.com/in/ebruak/"><strong>Ebru Ak, US Loyalty, and CRM Co-ordinator</strong></a></p>