283: Your Copy Sucks! Website Reviews from a Professional Copywriter

<p>You've got <a href="https://www.entrepreneur.com/article/223150" target="_blank" rel="noopener">less than 3 seconds</a> to make a first impression online.</p> <p>Is your website turning would-be customers away without you even knowing it?</p> <p>Your site and the words you use -- your copy -- could either be making you money or costing you big time.</p> <p>I invited copywriting pro <a href="https://talkingshrimp.com/" target="_blank" rel="noopener">Laura Belgray</a> on the show to do some live "copy audits" of listeners' sites.</p> <p>Laura is a professional copywriter with nearly 20 years of experience. During this time, she has written everything from TV promos, launch campaigns, online content, and tons more.</p> <p>She is also the co-creator of <a href="https://thecopycure.com/" target="_blank" rel="noopener">The Copy Cure</a>, an online copywriting course with Marie Forleo to help you "write like you talk and make people love and buy what you sell."</p> <p>In this episode, we check out the sites from our brave volunteers and critique their language and structure. We looked at sites in e-commerce, service businesses, and blogs.</p> <p>Listen in for some common mistakes that could be killing your conversion rates along with Laura's copywriting tips for compelling lead magnet offers and taglines.</p> <p>I'm confident you'll get a ton of value from listening in on these website reviews and have some homework to go home and implement on your own site right away.</p>