#283: Jack Settleman & Nick Ercolano – How To Win On Social Media

<p>Jack Settleman and Nick Ercolano are two creators. They separately have built two successful sports media companies (SnapBack Sports and BDGE). Now they've partnered up to start a new podcast called Big Content – to discuss the worlds of media, business, and marketing. &nbsp;In this conversation, we spoke about…</p> <p>Timestamps:</p> <p>(0:00) Intro</p> <p>(2:50) Origin of Big Content</p> <p>(7:33) Going Viral With Eich’s Lunch</p> <p>(10:43) 100,000,000 Views</p> <p>(13:02) Creator Advice</p> <p>(15:43) Changing As A Person</p> <p>(17:32) Burning Out</p> <p>(21:57) Twitter</p> <p>(26:43) Favorite Creators</p> <p>(29:01) Success</p> <p>(31:31) Social Media = Cigarettes?</p> <p>(37:40) Getting Cancelled</p> <p>(44:41) Audience Growth</p> <p>(47:13) Legacy</p> <p>(53:19) Challenge</p> <p>–</p> <p>Resources Mentioned</p> <ul> <li><a href="https://open.spotify.com/show/10k3vxLOFhZHfciP4k5Ar7?si=436f24831bd04b23">How To Be A Personal Trainer Podcast</a></li> <li><a href="https://link.chtbl.com/MFM?sid=Danny-Miranda">My First Million</a></li> <li><a href="https://www.youtube.com/channel/UCU1iJ2ChGwaNLvBjip0p2Ag">Christian Guzman</a></li> <li><a href="https://www.youtube.com/@ThePatMcAfeeShow">Pat McAfee</a></li> <li><a href="https://www.youtube.com/@garyvee">Gary Vaynerchuk</a></li> <li><a href="https://open.spotify.com/show/2IqXAVFR4e0Bmyjsdc8QzF?si=589a6eb5a45d40c5">All-In Podcast</a></li> </ul> <p>-</p> <p>Jack’s Instagram: <a href="https://www.instagram.com/jacksettleman/">https://www.instagram.com/jacksettleman/</a>&nbsp;</p> <p>Jack's YouTube: <a href="https://studio.youtube.com/channel/UCPZepk4TnMjZyv6uh-jBT8A">&nbsp;@SnapBackSports&nbsp;</a>&nbsp;</p> <p>Nick’s Instagram: <a href="https://www.instagram.com/nickercolano/">https://www.instagram.com/nickercolano/</a>&nbsp;</p> <p>Nick's YouTube: <a href="https://studio.youtube.com/channel/UCE7setsn8nO0MtgnSGrEyRg">&nbsp;@BDGEMedia&nbsp;</a>&nbsp;</p> <p>Big Content: <a href="https://studio.youtube.com/channel/UCVtXB-vqdXJ_xypZyubzPdA">&nbsp;@bigconte