#282: How Video Storytelling Built Billion Dollar Brands

<p>Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything.</p> <p><strong>Become a Master Storyteller</strong></p> <p>Explore Park's free and premium story building tools including his new book, B<em>rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</em>: <a href="http://bit.ly/StorytellingTools" target= "_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://bit.ly/StorytellingTools&source=gmail&ust=1601584088312000&usg=AFQjCNEIQv0UyJBETpS81sc1DiXtP6G9zw">http://bit.ly/<wbr />StorytellingTools</a></p> <p>Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit <a href= "http://businessofstory.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://businessofstory.com&source=gmail&ust=1601584088312000&usg=AFQjCNGoFR-E8knXbWmS-j4tAKiwCwQTVQ">businessofstory.com</a> to get in touch.</p>