#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty

<p>Today's episode showcases a healthtech idea that is taking the world by storm!</p> <p>It sounds too good to be true, but <a href="https://sweatco.in/" target="_blank"><strong>Sweatcoin’s </strong></a>business model is based on rewarding its users simply for walking.</p> <p>The app leverages the power of instant gratification&nbsp;to create consistent behavior change at truly extraordinary scale, and driving longer term health benefits.</p> <p><a href="https://www.linkedin.com/in/jessbutcher/" target="_blank"><strong>Jessica Butcher</strong></a> joins "Let's Talk Loyalty" to share the secrets of the success of the Sweatcoin app, and what they are calling the Sweat Economy, which is the world’s first crypto-currency minted by movement!</p> <p>Listen to hear how this idea uses the principles of commercial loyalty programs to drive behaviour that promises to make us all both healthier and wealthier.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1.) </strong><a href="https://www.linkedin.com/in/jessbutcher/"><strong>Jessica Butcher, Acting Chief Marketing Officer, Sweat Economy</strong></a></p> <p><strong>2.) </strong><a href="https://sweateconomy.com/"><strong>Sweat Economy</strong></a></p>