#28 - On how to build a business from simple needs & avoid "Solution in Search of a Problem"

<p>Have been honored to receive Ismael in Paris, the discussion was so funny, smooth and intense at the same time... He made a nice effort to speak exclusively in "Darija", so Grateful for that :D&nbsp;</p> <p>Ismael is a Moroccan Serial Entrepreneur, after a quick time at BCG in Paris Office, he decided to get back to Morocco to do stuff !&nbsp;</p> <p>With a very curious eye, he can't stop looking for solutions to real problems, Chauffeur.ma, Sarouty.ma, and his current entrepreneurial adventure <a href="https://chari.co/">Chari.co</a>, an e-commerce and fintech for Moroccan and African market, that is about to become maybe the first moroccan Unicorn... We can be proud !&nbsp;</p> <p>Going through one of the best startup accelerator in the World Y combinator, Chari.co has today 15 k users, and Karny.ma, which is a bookkeeping app has + 60 K users.&nbsp;</p> <p>I'll let you discover Ismael Emotional rollercoaster during his entrepreneurial journey. It's really worth listening, you'll love it !&nbsp;</p> <p>Cheers,&nbsp;</p> <p>Sara&nbsp;</p>