#279: What to Do Before Creating a Strategic Marketing Plan, with Stephanie Everett 

<p><span style="font-weight: 400;">Lawyerist Lab leader Stephanie Everett and Marketing Director Laura Briggs discuss the three steps you need to take before building and implementing a strategic marketing plan for your law firm. </span></p> <p><span style="font-weight: 400;">If you’d like to learn more about marketing for your small firm, check out our resource page on</span> <a href="https://lawyerist.com/marketing/"><span style= "font-weight: 400;">legal marketing. </span></a></p> <p><span style="font-weight: 400;">If today’s podcast resonates with you and you haven’t read</span> <em><span style= "font-weight: 400;">The Small Firm Roadmap</span></em> <span style= "font-weight: 400;">yet,</span> <a href= "https://lawyerist.com/community/roadmap/"><span style= "font-weight: 400;">get the first chapter right now for free</span></a><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Thanks to</span> <a href= "https://ww.smith.ai"><span style= "font-weight: 400;">Smith.ai</span></a><span style= "font-weight: 400;">,</span> <a href= "https://textexpander.com/lp/podcast"><span style= "font-weight: 400;">TextExpander</span></a><span style= "font-weight: 400;">,</span> <a href= "https://www.lawpay.com/lawyerist"><span style= "font-weight: 400;">LawPay,</span></a> <span style= "font-weight: 400;">and</span> <a href= "http://backofficebetties.com/lawyerist/"><span style= "font-weight: 400;">Back Office Betties</span></a> <span style= "font-weight: 400;">for sponsoring this episode!</span></p>