#278: MOL Group's Digital Transformation across Europe - Led by Loyalty

<p>The <a href="https://molgroup.info/en">MOL Group</a> is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countries and over 25,000 employees.&nbsp;</p> <p><a href="https://www.linkedin.com/in/istvan-mag/">István Mag</a>, is Head of their Digital Lab, and he joins this episode to share how the MOL Group is transforming itself from a traditional fuel retailer to a digitally-driven consumer goods retailer.&nbsp;</p> <p>The business has incredible plans&nbsp;to expand to new categories, led by loyalty as the platform on which their expansion plans can be realized!</p> <p>Listen to hear this incredibly impressive story of loyalty in central Europe with the MOL Group.</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1.) </strong><a href="https://www.linkedin.com/in/istvan-mag/"><strong>István Mag</strong></a></p> <p><strong>2.) </strong><a href="https://molgroup.info/en"><strong>MOL Group</strong></a></p> <p><strong>3.) </strong><a href="https://www.globalconveniencestorefocus.co.uk/features/mol-group-expands-footprint-and-convenience-expertise-in-cee/"><strong>MOL Group expands footprint and convenience expertise in CEE</strong></a></p> <p><strong>4.) </strong><a href="https://www.globalconveniencestorefocus.co.uk/features/mols-new-concept-in-croatia/"><strong>MOL’s New Concept in Croatia</strong></a></p> <p><strong>5.) </strong><a href="https://www.ibm.com/case-studies/mol-group/"><strong>MOL builds a digital marketing platform to fuel revenue growth and customer loyalty - IBM case study</strong></a></p> <p><strong>6.) </strong><a href="https://www.salesforce.com/eu/customer-success-stories/mol/"><strong>MOL Group puts innovation in the fast lane with Salesforce</strong></a></p> <p><strong>7.) </strong><a href="https://www.globalconveniencestorefocus.co.uk/video/27-dealing-with-a-digitally-disrupted-world-how-should-convenience-and-roadside-retail-respond/"><strong>Dealing with a Digitally Disrupted World – with MOL Group and Ji