276: Marketing Secrets from an Etsy Seller

<p><span style="font-weight: 400;">There are riches in the niches. Have you heard that before? </span></p> <p><span style="font-weight: 400;">It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market. </span></p> <p><span style="font-weight: 400;">Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category.</span></p> <p><span style="font-weight: 400;">Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora,</span> <span style= "font-weight: 400;">the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years.</span></p> <p><span style="font-weight: 400;">Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy.</span></p> <p><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY:</span> <a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://www.facebook.com/groups/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM:</span> <a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener"><span style= "font-weight: 400;">https://www.instagram.com/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES: <a href="http://jennakutcherblog.com/etsysecrets/" target="_blank" rel= "noopener">http://jennakutcherblog.com/etsysecrets/</a> </span></p>