274: Scared to Start Your Email List? Start Here.

<p><span style="font-weight: 400;">My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control. </span></p> <p><span style="font-weight: 400;">I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day.</span></p> <p><span style="font-weight: 400;">You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list. </span></p> <p><span style="font-weight: 400;">When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal.</span></p> <p><span style="font-weight: 400;">Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session!</span></p> <p><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY:</span> <a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://www.facebook.com/groups/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM:</span> <a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener"><span style= "font-weight: 400;">https://www.instagram.com/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES: <a href= "http://jennakutcherblog.com/emailcoaching/" target="_blank" rel= "noopener">http://jennakutcherblog.com/emailcoaching/</a> </span><span style="font-weight: 400;">