271 Make Your Own Style Of Presenting

<p style="font-weight: 400;">When we are writing, we can create a style of our own.  The way we use certain vocabulary, the phrasing we apply in our sentences, the types of subjects we tackle.  What about when we are speaking?  What would we like to be known for?  When people hear we are speaking, are they saying to themselves, “I need to attend that talk”?  The answer to can we create our own style is definitely “yes” and you don’t have to look far for role models.</p> <p style="font-weight: 400;">Simon Sinek launched a new career off the back of his now famous TED talk, emphasising the WHY behind what we are all doing.  Anthony Robbins is famous for his massive amounts of energy and self confidence when presenting.  Rowan Atkinson for his sly and dry wit. Brian Tracy for his very science based approach to his subjects.  Zig Ziglar for his storytelling. Locally here in Tokyo, Jesper Koll has a distinct use of casual dress, powerful rhetorical questions, data (and colour!) saturated slides and references to when Germany will win the next World Cup. </p> <p style="font-weight: 400;">One aspect of building a following is getting numerous, sustained gigs over long periods of time, so that you become well known, like Jesper.  There are many economists in Japan, but few performers like Jesper.  He can mix it up, combining dry economics with pizzazz, to make the whole event enlightening and entertaining at the same time.  I am a fan and I always attend.</p> <p style="font-weight: 400;">What about the rest of us, who for many reasons, don’t get that many chances to speak publically in a year?  How can we build a brand?  The first thing is to decide what you would like to become well known for?  Is it your sparling wit, your cutting analysis of complex problems, your supreme confidence on what you are saying, your expert authority, the quality of your data?</p> <p style="font-weight: 400;">Generally speaking, we will have a relatively small number of content areas we will cover.  For example, I never hear Jesper speak ab