27: The 3-Step Social Media Strategy to Attract and Convert More Leads with Brendan Kane

<p>There are tons of social media “experts.” But how many of them have gone from zero to one million followers in just 30 days?</p><p>Today's guest <strong>Brendan</strong> <strong>Kane</strong> did. And in this episode, he teaches us the straightforward strategy outlined in his book <em>One Million Followers</em>.</p><p>If you like the idea of attracting leads on social media but don’t know where to start, you’re in the right place. You’ll love Brendan’s simple recipe for creating content that attracts followers, spreads your message, and turns leads into customers. He's worked with everyone from Taylor Swift to dentists hoping to grow their practices—and his advice boils down to a few lessons you can apply right away.</p><p>This episode could gain you thousands of followers and help you form valuable connections. So don’t miss it! And subscribe to the BiggerPockets Business Podcast so you won’t miss the next one!</p><p><br></p><p><strong>In This Episode We Cover:</strong></p><ul><li>How Brendan got into<strong> business online</strong></li><li>From zero to <strong>1 million followers</strong> in just 30 days</li><li><strong>Which</strong> <strong>platform</strong> should you start with?</li><li><strong>How much money</strong> do you need to spend?</li><li>His process involving hypothesizing, testing, and <strong>pivoting</strong></li><li><strong>75,000</strong> tests</li><li>5 elements of <strong>content to test</strong></li><li><strong>2 reasons</strong> you should test a lot</li><li>What makes a <strong>good</strong> <strong>content</strong>?</li><li>The concept of <strong>hook</strong> <strong>points</strong></li><li>Targeting your <strong>core</strong> <strong>audience</strong></li><li>Do you really need <strong>viral</strong> <strong>content</strong>?</li><li><strong>And SO much more!</strong></li></ul><p><br></p><p><strong>Links from the Show</strong></p><ul><li><a href="http://biggerpockets.com/forums" target="_blank">BiggerPockets Forums</a></li><li><a href="https://www.facebook.com/" target="_