#266: Joe Foster – Building Reebok Into A Billion Dollar Empire

<p>Joe Foster is the founder of Reebok.</p> <p>In this conversation, he discussed the early days (his first 21 years in business), why he never got a job, his most important lesson, the importance of a name, what rapid growth feels like, and what he thinks of his American counterpart, Phil Knight.</p> <p>(0:00) Welcome Joe</p> <p>(1:15) World War II</p> <p>(6:10 Father’s Failing Company</p> <p>(9:11) Badminton</p> <p>(11:14) Early Days of Reebok</p> <p>(21:14) Importance of Name</p> <p>(25:01) Why Joe Never Got A Job</p> <p>(33:24) Going To America</p> <p>(50:57) Angel Martinez</p> <p>(55:05) $9 Million To $1 Billion In 5 Years</p> <p>(1:00:51) Giving Up Company</p> <p>(1:05:11) Phil Knight</p> <p>(1:09:34) Question From George Heaton</p> <p>(1:11:10) Curiosity About Technology</p> <p>Joe's Links</p> <p>New Book (Shoemaker): <a href="https://www.amazon.com/Shoemaker/dp/1471194043">https://www.amazon.com/Shoemaker/dp/1471194043</a></p> <p>Instagram: <a href="https://www.instagram.com/reebokthefounder/">https://www.instagram.com/reebokthefounder/</a></p> <p>My Links</p> <p>✉️ Newsletter: <a href="https://dannymiranda.substack.com/">https://dannymiranda.substack.com</a></p> <p>🎙 Podcast: <a href="https://anchor.fm/dannymiranda">https://anchor.fm/dannymiranda</a></p> <p>🐣 Twitter: <a href="https://twitter.com/heydannymiranda">https://twitter.com/heydannymiranda</a></p> <p>📸 Instagram: <a href="https://instagram.com/heydannymiranda">https://instagram.com/heydannymiranda</a></p> <p>🕺 TikTok: <a href="https://tiktok.com/@heydannymiranda">https://tiktok.com/@heydannymiranda</a></p>