#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

<p>"<a href="https://beyonde.co/">Beyonde</a>" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.</p> <p>This episode features the latest customer strategy and inspiring loyalty propositions that the Beyonde team are exploring.</p> <p>Listen to hear Managing Director <a href="https://www.linkedin.com/in/simonrowles/">Simon Rowles</a> talks about data – no longer as “the new oil” but as an even more powerful and profitable asset now that it is becoming increasingly share-able even despite our increasingly restrictive privacy laws worldwide.</p> <p>We also hear some incredible statistics around a way to drive customer or employee loyalty using the power of fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.</p> <p><strong>Show Notes:</strong></p> <ul> <li><a href="https://www.linkedin.com/in/simonrowles/" target="_blank"><strong>Simon Rowles - Managing Director, Beyonde</strong></a></li> <li><a href="https://beyonde.co/" target="_blank"><strong>Beyonde</strong></a></li> <li><strong>Favourite program : Commonwealth Bank of Australia – Yello : </strong><a href="https://www.commbank.com.au/latest/recognition.html" target="_blank"><strong>https://www.commbank.com.au/latest/recognition.html</strong></a></li> <li><a href="https://www.mi-3.com.au/13-10-2021/were-just-getting-started-says-x15-chief-commbank-plots-massive-walled-garden-loyalty" target="_blank"><strong>Yello is a loyalty program</strong></a><strong> (“The end game – you framed it as a loyalty platform – is exactly that,” said Norton-Smith). &nbsp;</strong></li> <li><a href="https://dgwbirch.substack.com/p/data-is-not-the-new-oil" target="_blank"><strong>Data is the new "nuclear waste" from David Birch</strong></a></li> <li><a href="https://ixup.com/usecases/comarketing/" target="_blank"><strong>Cross Company Customer D