263: Selling Into Each Region Is Different In Japan

<p style="font-weight: 400;">Japan is a big small place.  It is about the same size as the UK, but is covered in mountains, the latter making up 70% of the land area.  We have very few of those horizon stretching field vistas like they have in England.  This mountainous aspect has led to quite strong sub-regional differences here, especially reflected in language, customs and cuisine.  England has these too, but I think Japan is more pronounced in this regard.  These differences pop up when you are selling here as well.  The following are my experiences having sold in all of these cites and having lived in Kobe/Osaka, Nagoya and Tokyo and having made sale’s calls in other provincial centers.</p> <p style="font-weight: 400;">If we go from south to north and start in Kyushu in Fukuoka, there is a local dialect and basically everyone went to school there and graduated from the local colleges and universities.  Foreigners are not calling on companies all that often down there, so there is still something of a rarity factor at play here.  Back in the good old days, when companies had generous entertainment budgets, the local staff were really glad to meet you.  This was a grand occasion to use you as the excuse to have a big night out on the town on the firm’s dime.  My ego took a bruising when I finally worked out it wasn’t the Story charm, that was generating this great enthusiasm for a night out on the town.  That big spending night out culture has gone by the wayside, but the rarity interest factor is still at play. Language is an issue though, because the English speaking capability is still underdeveloped in most of Japan.  The local burghers are quite cautious and conservative too.  It will take a lot of patience to do business here, but it can be done.  It just normally requires a lot more time than your company’s leaders or shareholders are prepared to give you.</p> <p style="font-weight: 400;">Kobe was opened as an international port on April 1^st, 1868, so it is one of the most open minded towns i