261. Showing Your Work in the Age of AI w/ Ethan Beute

<b>Caution: be thoughtful about what you and your team outsource to generative AI, and what you continue to do yourself. <br /></b><br /><b></b><br /><b>When it comes to human and machine, the best solution is “both/and”, not “neither/or”. The dreaded follow up email isn’t just about the bullet pointed takeaways; it's not just about the summary. That follow up is about YOU. It's about your ability to listen, learn, understand, guide and recommend. It's about your ability to earn trust and to move things forward. As of now, only humanity can fulfill this emotional component. Most of us can agree that AI is not associated with authenticity, however it’s authenticity that our customers crave. <br /></b><br /><b></b><br /><b>Solution: “Show your work” by rehumanizing with recorded video messages, perhaps in conjunction with AI generated bullet points. Thus, “both/and”.<br /></b><br /><b></b><br /><b>More information about Ethan Beute and today’s topics:</b><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/ethanbeute/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/ethanbeute/</a> </li><li>Company Website: <a href="https://bombbomb.com/" target="_blank" rel="noreferrer noopener">https://bombbomb.com/</a></li><li>Other Relevant Links: <a href="https://hbr.org/podcast/2023/05/how-generative-ai-changes-creativity" target="_blank" rel="noreferrer noopener">How Generative AI Changes Creativity (HBR IdeaCast)</a>; <a href="https://www.linkedin.com/in/donalleniii/" target="_blank" rel="noreferrer noopener">Don Allen Stevenson III on LinkedIn</a>; <a href="https://www.linkedin.com/in/jacqueline-ng-lane-901714a/" target="_blank" rel="noreferrer noopener">Jacqueline Ng Lane on LinkedIn</a>; <a href="https://www.linkedin.com/in/david-de-cremer-5648249/" target="_blank" rel="noreferrer noopener">David De Cremer on LinkedIn</a>; <a href="https://www.forrester.com/blogs/consumers-crave-authenticity-and-cmos-can-deliver/" target="_blank" rel="noreferrer noopener">Consumers Crave Authenticity (Forr