#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years

<p>Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these programmes is extra-ordinary – as proven by flybuys Australia when it recruited a million members in its first week alone!</p> <p>Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.</p> <p>In this episode of “Let’s Talk Loyalty” Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.</p> <p><strong>Show Notes:</strong></p> <p><a href="https://www.linkedin.com/in/hawkinsphil/">Phil Hawkins</a></p> <p><a href="https://www.flybuys.com.au/#/">flybuys Australia</a></p>