259. Cognitive Semiotics and Metaphors with Sarah Thompson

<p><span style="font-weight: 400;">In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics. Don't worry, we are going to have lots of conversation today about what cognitive semiotics is and why it matters.</span></p> <p><span style="font-weight: 400;">The first thing I want to set the stage on is to get you thinking about metaphor. Now, this isn't the first time we are talking about metaphors (or semiotics) on the show, but today we are talking about how important metaphor really is when it comes to understanding the brain, thought, and decision-making.</span></p> <p><span style="font-weight: 400;">Metaphor matters because research is starting to show that we don't just use them as colorful language, but we actually</span> <em><span style= "font-weight: 400;">think in metaphors</span></em><span style= "font-weight: 400;">. It's how our cognitive system is structured.</span></p> <p><span style="font-weight: 400;">Sarah will talk about a lot of great resources including a book called</span> <em><span style= "font-weight: 400;">Metaphors We Live By</span></em><span style= "font-weight: 400;">, which was written by George Lakoff and Mark Johnson. If, like me, you are ready to go all in on cognitive semiotics and metaphor, this is a book to add to your library immediately. Cognitive semiotics is an emerging field, so we all need to stick together and know who else is researching and working in this space. Get ready to have your mind blown (metaphor) as you listen today!</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:43] In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics.</span></li> <li><span style="font-weight: 400;">[02:08] Cognitive semiotics is an emerging field, so we all need to stick together and know who else is researching and working in this space.</span></li> <li><sp