#258 Know what your customer wants | Melina (Young) Palmer

<p>Melina Palmer is the <strong>founder and CEO of The Brainy Business</strong>, which provides behavioral economics consulting to businesses of all sizes from around the world.&nbsp;</p><br><p>Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over <strong>170 countries</strong> and is used as a resource for teaching applied behavioral economics for many universities and businesses.</p><br><p>The Brainy Business was named the<strong> #1 psychology podcast</strong> people in business should listen to by<strong> Psychology Today</strong> and a top podcast to help your company thrive by <strong>Inc Magazine.</strong></p><br><p>Melina obtained her bachelor’s degree in Business Administration in Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics.&nbsp;</p><br><p>She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics &amp; Business column for Inc Magazine.&nbsp;</p><br><p>She teaches applied behavioral economics through the Texas A&amp;M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), launched in May 2021 and was a #1 new release in 4 categories including:&nbsp;</p><p>Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service.</p><br><p><strong>RESOURCES: </strong>https://www.linkedin.com/in/melinapalmer/</p><br><p><strong>Linkedin:&nbsp;</strong></p><br><p><strong>★★★ Are you someone who is: ★★★</strong></p><p>&nbsp;</p><ul><li>About to start a business and needs guidance,&nbsp;</li><li>Already running a business and wants to scale faster,&nbsp;</li><li>Not satisfied with your current job and want to change your career,&nbsp;</li><li>Very much satisfied with your professional career but want to stop working for others and gain financial freedom,&nbsp;&nbsp;</li><li>Already enjoying financial freedom but want to create more impact in your community and